In December I had the chance to attend the LeWeb conference once again. It is always a pleasant and useful experience, but this year there was one more reason that attracted me to it: the main theme of the conference was LoMoSo, that is, Local Mobile Social which ties a lot to our business.
Among the many discussions that took place on stage there was one that touched the subject of the Social Organization. In other words, the ways that enterprises organize themselves to cope with the challenges and the opportunities of Social Media.
The panel discussion in the video that follows, is between Richard Collin, Professor and Director Enterprise 2.0 Institute of the Grenoble Management School who moderates it, Sandy Carter, Vice President, Social Business Sales and Evangelism, IBM, Polly Sumner, Chief Adoption Officer, Salesforce.com and Nicolas Rolland, Director Social Prospective, Danone. Enjoy.