Social communication strategy (:plan)
Evaluate goals and needs, develop custom made strategies and propose an adoption path that ties with specific business or marketing needs. Indicatively, this task includes the following.
- Develop a comprehensive online strategy identifying needs, audiences, objectives, measurable goals. This task entails:
- an assessment of client’s current online presence and assets
- research competition’s online presence and strategy
- identification of best practice cases for the specific market or need
- assessment of the optimal online channels of communication