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Tag Archive | "Marketing & Advertising"

Groupon: it’s not sales, it’s marketing

September 30, 2010 1 comment

“it’s a great marketing tool. just not great with making profit.”. The quote above is from an unnamed business owner and I found it in a recent study by Utpal M. Dholakia, an associate professor of marketing at the Jones Graduate School of Business, Rice University. The study, an interesting read, states that only  66% [...]

Marketing seminar

October 20, 2009 No comments yet

On November 9, Scicada partner Nikos Anagnostou will be teaching a one day Social Media marketing seminar.  The seminar is organized by IAB Hellas and the  Institute of Communication, Greece. It is part of a larger seminar cycle about Interactive Marketing. For more information, see here (in Greek).


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